WIRE Wins DC Thomson Media Creative AccountSeptember 3, 2019
Glasgow-based communications agency WIRE has won the creative account for DC Thomson Media.
WIRE – recently named as the Marketing Society Scotland’s Star Agency of the Year – was hired after a three-way pitch and will now deliver creative, paid and earned media support across DC Thomson Media’s extensive and growing newspaper, magazine and radio portfolios.
Lee Beattie, Director at WIRE said: “From reading the comic strips in my grandpa’s Sunday Post, to buying the Beano every week, I’ve grown up loving so many of DC Thomson Media’s brands, so this is a client win that feels especially joyful. It’s also hugely exciting to be working with a company that’s investing in the future of print as well as innovating and producing other dynamic content and experiences. Our first campaign to launch Platinum, a new women’s magazine, has been a dream to work on and we cannot wait for it to launch next month.”
Rebecca Moncrieff, Head of Communications & Brand Marketing for DC Thomson Media said: “We’re delighted to be working with WIRE. During the pitch process it was clear that the WIRE team were hugely passionate about our business and brands, and since winning the contract they have already delivered some compelling work for us. I’m excited to launch the first campaign for our brand-new women’s magazine, Platinum, and there is plenty more to come!”
This win contributes to WIRE’s most successful new business drive to date. It’s the agency’s third win this year to handle the full client creative brief (Old Pulteney and AnCnoc whisky) alongside other new accounts for Orchard Pig cider, Seafish and BOE Gin. WIRE also became the first agency to win the UK Creative Shootout competition and has been named Agency of The Year at PR Moment Awards, the Nods and Marketing Society Scotland this year.