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DC Thomson Media Launches Platinum Magazine

September 25, 2019

DC Thomson Media announce the launch Platinum – a new glossy, monthly magazine, aimed at women over 55 who believe in making the most of every day.

The landmark launch of Platinum – the biggest women’s magazine launch in over a decade – is redefining what it means to be a magazine for women over the age of 55. The magazine aims to celebrate the busy, diverse lives of amazing women with thought-provoking content that it as stylish as they are.

Ali Kirker, Editor of Platinum, said: “Women over 50 feel younger than ever today, but they also feel misrepresented by media. They want to see things that inform and reflect their life – a life that’s filled with everything they’re passionate about, exciting social events, amazing travel and great love lives. Platinum magazine is for women who are up-to-date in both style and attitude, confident, engaged and interested in exploring the world around them.

“In the pages of Platinum women will find everything from in-depth reads to the latest from the world of wellbeing. With the confidence to tackle contemporary, challenging issues too, especially relevant to this demographic, Platinum will be both an upbeat treat and an essential every month.”

Every month, Platinum will share the health obsession of this demographic, tackle the issues they need to know with passion and authority, challenge them to be bold and adventurous and inspire them to live life on full power.

Whether looking for new travel destinations, the latest style inspiration or financial advice, Platinum will fill the gap in the market to become the monthly read for women over 55 who believe in making the most of every day.

Maria Welch, Head of Magazines at DC Thomson Media, said: “DC Thomson Media has an unparalleled history in women’s magazine publishing, and we have brought all of this passion and expertise to Platinum. Women in the over 55 demographic are in the prime of their lives and having the time of their lives – a force to be reckoned with and the glue that holds generations together. They are both committed magazine readers and powerful consumers and no-one understands them better than the team at DC Thomson Media. At Platinum we’re proud to be their trusted source for content and we’re honoured to be their champions.”

Experts and regular columnists include Dr Dawn Harper, stylist Gail Rolfe, technology journalist Maggie Philbin and columnist Jane Moore. Each issue will also feature a ‘she-ro’ celebrating inspirational women from all walks of life.

Supporting the launch of Platinum is a powerful Marketing campaign including, outdoor, press, social and on-line developed by creative agency, Wire.

Subscribe to Platinum magazine here.

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