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Beano joins forces with Radley London to create iconic collection celebrating 70 years of Dennis

August 12, 2021

Beano Studios continues its year of celebrations for 70 years of Dennis with a collaboration with fashion brand Radley London. The two British icons have partnered to create a playful limited edition accessory collection to celebrate the nation’s favourite mischief maker.

Beano’s comic strips have been styled by Radley London into expertly crafted, collectable designs. Illustrations of Dennis, Gnasher, Minnie and Radley’s Scottie dog create mischief across bags, card holders and purses. The rebellious collection will be available exclusively in Radley’s London and Glasgow stores, selected concessions and online from 4th October.

Dennis’s iconic black and red stripes are referenced throughout the collection, including the ‘Breaking Rules’ Book Street bag, which features screen prints and foil embossing on luxurious leather.  The large black tote has appliqué badges of the Beano characters and slogans and includes a detachable striped Scottie dog key fob who dons his very own red and black striped jumper.  The collection also includes a highly collectible leather card holder which features the iconic Dennis and Gnasher fan club logo.  The Dennis fan club was originally created in 1976 and this is the first time it has been brought to life in a licensed deal.

Vanessa Andreis, Franchise Planning and Partnerships Director, Beano Studios says, “In this momentous year for Dennis we’ve chosen iconic partnerships to commemorate his 70 years. Bringing a bit of Dennis’s loveable mischief to Radley London will be a special part of Dennis history and thanks to their incredible craftsmen we’re sure these collectible products will still be around for the next 70 years of this iconic character.”

Radley London is an official partner of Beano: The Art of Breaking the Rules – a major exhibition at Somerset House.  Radley’s rebellious collection of Beano-inspired handbags and accessories will be available to buy within a special pop-up shop at Somerset House during the exhibition, which runs from 21 October 2021 until 6 March 2022.

Jackie Hay, Radley London, Chief Product Officer comments, “We are so delighted to join with Beano and Dennis in this very special year.  Our Design Team had enormous fun creating a playful collection which brings Dennis and his friends into our world.  The exclusive Picture Bag designs are made by hand by our artisan craftsmen – including cutting, dying, stitching and printing – and we can’t wait to see our collection run riot this Autumn on our handbags, purses and of course our very own Dennis fan club card wallet.”

The landmark exhibition, Beano: The Art of Breaking the Rules at Somerset House will explore the relationship between Beano and contemporary art pieces with unruliness and irreverence, through the eyes of the artists who embody the Beano sensibility of rebellion.

The major exhibition will feature original comic drawings, never previously seen in public, selected across its 4,000-plus editions (to date) and rare archive artefacts, alongside works from leading artists and designers, imbued with the same Beano spirit of breaking the rules. Recently announced contributors include artists Nicola Lane and Peter Leversidge and editorial cartoonist Martin Rowson.

Beano was first published by DC Thomson in July 1938 and is still put together in its original Dundee headquarters and printed in the UK each week. Beano has an ABC of 54,800 – an increase of 9.0% YOY. The brand reaches over 5m kids a month on its digital network, centred around multi-award winning Beano.com and fans in more than 100 countries across the world can watch Dennis & Gnasher: Unleashed!, the Emmy nominated TV series.

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